LESSON 1 : INTRODUCTION AND OVERVIEW
1.1 Strategy’s three central question ( 3 câu hỏi trọng tâm ) : - Where are we now ? -
Where do we want to go from here ? - How are going to get there ?
1.1.2 Strategy and the Quest for competition advantage
1.1.3 Why Strategy Evolves Over Time
1.1.4 The Relationship Between a Firm’s Strategy and Its Business Model
1.1.5 The Three Tests of a Winning Strategy - FIT ( sự phù hợp ) - Competitive Advantage - Performance
A winning strategy external and internal situation
1.2 Charting A Company’s Direction: Vision And Mission, Objectives, And Strategy
1.2.1. What Does the Strategy-Making, Strategy-Executing Process Entail?
1.2.2. Stage 1: Developing a Strategic Vision, a Mission, and Core Values
1.2.3. Stage 2: Setting Objectives ( thiết lập mục tiêu ) Why set objectives? - Convert vision -
Yardsticks to track progress and measure performance Objectives should:
 Be well-stated (clearly worded)
 Be challenging, yet achievable in order to stretch the organization to perform at its full potential
 Be quantifiable (measurable)
 Contain a specific deadline for achievement
The results management wants to achieve.
1.2.3. Stage 2: Setting Objectives (cont’d) ( Mục tiêu tài chính )
 Communicate management’s targets for financial performance
 Are lagging indicators that reflect the results of past decisions and organizational activities
 Relate to revenue growth, profitability, and return on investment