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Môn: Công nghệ thông tin (asf-1243)

Trường: Đại học Hoa Sen

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Tác giả:

Profile Kim Oanh
The Shirt:
https://teespring.com/trulymedicine
Current Amount Sold: 1169
The Niche:
Genius. I'll be the first one to make it clear, the marijuana niche is HARD to break
into and you really MUST come correct with the perfect combination of niche,
concept, design and targeting. I've done a number of things in this niche and even
built up a pretty decent sized fanpage in the niche with a partner of mine and we
had a lot of trouble getting shirts to sell anything sizeable. Sure, we made money
but never got anything big to take off like this shirt. With over 1,000 sold so far,
this is definitely an awesome approach to the niche and something I wish I would
have thought about a year ago when we were playing around with the niche. One
of the immediate lessons I've learned in just a few minutes of research into their
shirt is the target audience is a lot different than we were aiming for about a year
ago trying to break into the niche with a decent selling shirt. While our idea was to
target the younger generation, we seemed to have totally missed the mark. Doing
some competitive analysis on this campaign and paying attention to the
demographics of WHO is actually buying, it's a lot older of an audience.
The Design:
Raise your hand if you could have done this design all by yourself? I love to see
these super simple designs sell big, proving you don't need a super intricate
design to sell BIG as long as you have a hard-hitting concept and some decent
targeting. The first and most important IS the concept before anything because
having a GREAT concept eases your need to have spectacular designs and
targeting. The design isn't amazing but it's perfect in it's simplicity to deliver the
simple message the concept is putting out. Solid font, color scheme, and simple
graphic, everything worked together perfectly to turn a simple, effortless design
into a great campaign.
The Concept:
As I investigated further on their fanpage, I found a meme where the original idea
came from, it said something like, “You can't spell Healthcare without THC”. This
was just a normal quote photo/meme like you would find while searching for your
ideas on Pinterest and Websta. I like how the seller compressed the original idea
down into a quicker, one word concept. Very clever approach here and one that
obviously resonated very well with the target audience.
Possible Targeting Angles:
When it comes to the Cannibus niche, you have to come correct or don't come at
all. I've already said, there's been a lot of attempts at this niche by tons of people
and most of them fall flat. Me and my partner couldn't get any big hitting
campaigns off the ground and in the past year and half, I've only seen maybe 3 or
4 shirts in this niche do well. I found an absolute ton of niche representatives for
this niche though, so I might plan on stepping back into the niche and seeing if I
can drop a few clever ideas to see if anything catches because even though I
know it is a tough niche, it's a passionate one if you hit the right audience. It's
really important to hit the more established, marijuana-for-health crowd than the
younger, marijuana-just-to-get-stoned crowd. The first place that's going to start
for me is making sure I'm targeting a much older crowd than we did in the
beginning. Here's a few interests I found:
Marijuana is safer
The marijuana cookbook
Global marijuana march
The women's marijuana movement
Fanpage Location:
Canibus Is Medicine
Copy, Banner & Approach:
Here's a retargeting ad I got hit with, I can't find the original ad here so I believe
they're running a dark post for the main ad, which is a smart thing to do in a
number of situations. I don't run dark posts that much but I definitely use it,
mostly when I have a different variation of a shirt I'd like to test, or if I want to test
a different ad copy approach, such as reverse targeting, then I'd launch a dark
post. Notice the simple and straightforward ad copy with the leading question,
that's good copy. Simple, straightforward forward, asking a question and ending
with a strong call to action.
What Fans Are Saying:
Since I could only find the retargeting ad being that the original ad is more than
likely a dark post, I didn't have any valuable comments to read through other than
the enormous amount of niche representatives voicing their purchase in the
comments. This was definitely one of the most engaged retargeting ads with over
40 comments and a ton of them actual buyers voicing their purchase, so needless
to say, I grabbed a bunch of those niche reps for my targeting research.
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Preview text:

The Shirt:
https://teespring.com/trulymedicine Current Amount Sold: 1169 The Niche:
Genius. I'll be the first one to make it clear, the marijuana niche is HARD to break
into and you really MUST come correct with the perfect combination of niche,
concept, design and targeting. I've done a number of things in this niche and even
built up a pretty decent sized fanpage in the niche with a partner of mine and we
had a lot of trouble getting shirts to sell anything sizeable. Sure, we made money
but never got anything big to take off like this shirt. With over 1,000 sold so far,
this is definitely an awesome approach to the niche and something I wish I would
have thought about a year ago when we were playing around with the niche. One
of the immediate lessons I've learned in just a few minutes of research into their
shirt is the target audience is a lot different than we were aiming for about a year
ago trying to break into the niche with a decent selling shirt. While our idea was to
target the younger generation, we seemed to have totally missed the mark. Doing
some competitive analysis on this campaign and paying attention to the
demographics of WHO is actually buying, it's a lot older of an audience. The Design:
Raise your hand if you could have done this design all by yourself? I love to see
these super simple designs sell big, proving you don't need a super intricate
design to sell BIG as long as you have a hard-hitting concept and some decent
targeting. The first and most important IS the concept before anything because
having a GREAT concept eases your need to have spectacular designs and
targeting. The design isn't amazing but it's perfect in it's simplicity to deliver the
simple message the concept is putting out. Solid font, color scheme, and simple
graphic, everything worked together perfectly to turn a simple, effortless design into a great campaign. The Concept:
As I investigated further on their fanpage, I found a meme where the original idea
came from, it said something like, “You can't spell Healthcare without THC”. This
was just a normal quote photo/meme like you would find while searching for your
ideas on Pinterest and Websta. I like how the seller compressed the original idea
down into a quicker, one word concept. Very clever approach here and one that
obviously resonated very well with the target audience. Possible Targeting Angles:
When it comes to the Cannibus niche, you have to come correct or don't come at
all. I've already said, there's been a lot of attempts at this niche by tons of people
and most of them fall flat. Me and my partner couldn't get any big hitting
campaigns off the ground and in the past year and half, I've only seen maybe 3 or
4 shirts in this niche do well. I found an absolute ton of niche representatives for
this niche though, so I might plan on stepping back into the niche and seeing if I
can drop a few clever ideas to see if anything catches because even though I
know it is a tough niche, it's a passionate one if you hit the right audience. It's
really important to hit the more established, marijuana-for-health crowd than the
younger, marijuana-just-to-get-stoned crowd. The first place that's going to start
for me is making sure I'm targeting a much older crowd than we did in the
beginning. Here's a few interests I found: Marijuana is safer The marijuana cookbook Global marijuana march
The women's marijuana movement Fanpage Location: Canibus Is Medicine Copy, Banner & Approach:
Here's a retargeting ad I got hit with, I can't find the original ad here so I believe
they're running a dark post for the main ad, which is a smart thing to do in a
number of situations. I don't run dark posts that much but I definitely use it,
mostly when I have a different variation of a shirt I'd like to test, or if I want to test
a different ad copy approach, such as reverse targeting, then I'd launch a dark
post. Notice the simple and straightforward ad copy with the leading question,
that's good copy. Simple, straightforward forward, asking a question and ending with a strong call to action. What Fans Are Saying:
Since I could only find the retargeting ad being that the original ad is more than
likely a dark post, I didn't have any valuable comments to read through other than
the enormous amount of niche representatives voicing their purchase in the
comments. This was definitely one of the most engaged retargeting ads with over
40 comments and a ton of them actual buyers voicing their purchase, so needless
to say, I grabbed a bunch of those niche reps for my targeting research.